Binance has announced an official sponsorship of Canadian singer The Weeknd’s ” After hours till Dawn” tour, which will begin on the 8th of July, 2022.

This will be the first global concert tour marking the integration of Web 3.0 technology to improve the fan experience.

The cryptocurrency exchange also announced that as part of the initiative it will collaborate with HXHOUSE, a thinking center and community incubator for creative entrepreneurs to release an exclusive NFT line and co-branded tour gear for the tour.

5% of the exclusive NFTs sales will be given to the XO Humanitarian fund which was launched by The Weeknd earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world.

Also to mark the launch of the tour, $2 million will be donated by Binance to the XO Humanitarian fund.

Featured image source: The Crypto Times.