Listing a token on Binance would require rigorous due diligence as the exchange makes the best effort to list high-quality tokens and provide more access to crypto. The following tips were given by CZ himself on how to successfully list a token on the platform.

Tip 1
Fill out the online application forms either for direct listing or launch pool/launchpad as those are the only ways to apply for a listing on Binance.
Direct listing and Launchpool are open to projects that already have tokens in circulation or those that do not have a token issued yet. While Launchpad is limited to projects that are in a relatively earlier stage and have not held a token generation event.

Tip 2
Ensure to include all the information you wish to communicate with Binance on the form.

Tip 3
The project founder will be required to fill out the form. This is because if a bug is spotted in your wallet or a fork in your blockchain, a key person will be needed to speak to.

There is a 98% chance that you won’t receive a reply after your application is sent. It is a normal occurrence.

Things that could help hasten the listing process:

Tip 4
Give updates on the progress of the project to both Binance and the community. It is recommended that these updates are given regularly either weekly or monthly.
Constant and steady progress is highly valued and will be required even after the listing is done.

Tip 5
If your token is issued on the Binance Smart Chain (BSC) and it ranks high among all BSC projects in terms of the number of active addresses and trading volume, it shows an understanding of having and growing an active user base.

Tip 6
Incorporating BNB/BUSD into your ecosystem and/or raising BNB/BUSD during your fundraising phase will improve your chances of getting listed.

Tip 7
Supporting Binance in your community

Tip 8
If you are responsive and professional during this whole process, it will help hasten the result.

Tip 9
Do not ask us for an update on the status of your application.

Tip 10
Do not ask for a contact person as we do not allow contact with our review team. This is to avoid biased influence as well as potential bribery attempts.

Tip 11
Do not shill projects to me on Twitter/social media/chat, it won’t help you. Instead, you should shill your coin to the project teams and they will provide regular status updates through the Binance listing application form. A consistent stream of updates (say weekly) will help with the evaluation process.

Tip 12
Do not send your white paper to me.
We do not reject applications outright (unless you get on our blacklist). Even if we do not list it now, we may list it later as your project may improve over time. So, instead of persuading us, you should keep working on your project.

Contact with Binance

If your project passes our initial review, someone from Binance will be in touch with you.

Tip 13
If you are contacted via email, it will be from, signed with the following PGP signature:

Fingerprint=1371 C295 AF29 AD48 7337 2686 5BB3 501A 4848 4684

If the email you receive is not having the above signature, you are most likely talking with a scammer. If you do not know what an email signature is, then you shouldn’t be issuing a crypto token.

The anti-phishing code you entered on the form will be sent in the email. If they do not match, you are receiving a phishing email. Please make sure you submit the form by following the Listing Application link in the footer of, and also you should be sure you are not on a phishing site. Ensure to double-check the domain name.

Tip 14: If you are contacted via Telegram with regards to the listing, make sure you verify the contact you are speaking with and confirm if it is an official member of Binance via

Tip 15: On contacting you, additional questions will be asked by our review team. But this contact does not imply that you have been listed.

Tip 16
We have mandated a strict, one-way NDA at the first point of contact.

Tip 17
We do not allow project teams to disclose listing information until the listing announcement is issued.

Tip 18
Anyone who claims to have “partnerships” or “listing agreements” with Binance is lying or violating their agreement with us, which renders them void, if any.

Tip 19
If you are eager to tell your community that you have applied to Binance for listing, you can use the featured image of this article. It just says you have applied to Binance, nothing more.


In general, we want good coins listed on Binance and we know that every coin is different. We like coins with a useful product, proven team and a large user base. We do not have any hard requirements, as any requirement we publish will likely be reverse-engineered.

Tip 20
Before applying for listing make sure to have at least a minimum viable product, if you do not have one, your application will not pass our initial screening.

Tip 21
Focus on mass user adoption. Because having a large number of users implies that your product has value. That is the easiest to measure. Do well to include the user statistics in the application form. It will be of significant help.

Tip 22
The communication process is a huge part of the evaluation and if the communication of a project team is poor or outright unprofessional, it will affect the listing application very negatively. We evaluate how the teams handling of difficult situations, even if it is just within their community.

Tip 23
“Trying to pressure” Binance into listing your coin by spreading negative comments or FUD about Binance is a bad idea. As it will quickly get you blacklisted. Furthermore, while we try to never proactively say anything negative about any coin or anyone, we will defend our brand aggressively from anyone who attacks us, which means we could also attack back. This is an obligation on our part to protect the interests of our users and community.

Tip 24: Desist from asking your community to over-aggressively shill your coin, as it may backfire. There is a thin line between rallying support for your coin, and rallying your community to blame/attack someone else. The latter is frowned upon by us and may affect you negatively in our evaluation.


All listing fees are donated to Binance Charity Foundation, a 100% transparent charity tracked on the blockchain.

Tip 25
There is no fixed number. Simply propose a number you are comfortable with and show your willingness to contribute to social impact.

In conclusion, there are so many great coins out there that have not yet been listed on Binance, including the ones that you may have invested in and currently hold. We understand that you want to trade your favorite coins on Binance and we appreciate that. However, in the best interest of our users, we have put in place a robust assessment process which usually takes some time. In this regard, we are constantly working hard to improve our processes, reviewing, and listing high-quality coins as fast as we can.
We thank you for your understanding, patience, and support for Binance, and we hope to see your listing application soon.

Featured image source:

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